ARA BOX (audience research and analysis box) is a technology supporting the personalization of outdoor advertising. Equipped with many sensors, the device determines who is currently looking with interest at the external advertising medium and on this basis selects the right content to display. The ARA HUB system complements the ARA BOX hardware analytical module with software that ensures its effectiveness, enables data analysis and facilitates financial settlements between advertisers and owners of advertising media.
In April 2019 INNOventure fund, noticing the potential of the solution, became a shareholder of the company. And now also other entities become interested in the project. A few days ago the IDEA Global accelerator invited ARA HUB to participate in its program, assessing it positively in the recently completed project verification process.
The IDEA Global acceleration program, coordinated by HugeTECH, is one of ten accelerators supported by PARP. It provides selected startups from the IoT/IT, fintech and biotech industries with financial and expert support aimed at acquiring strategic partners and technology recipients. Accelerator partners and recipients of technologies developed in it are, among others: COFACE, Samsung, GPW, Spar, Mesko, QSand, Synoptis and Olimp Labs.